Webinar 1: Starting with WHY & WHO

Digital Marketing for Media Webinar Series | taught by Annelise Larson

Course description

Learn how to set goals for yourself, your brand/company, your project and gain insight into the digital audience and how to research and define your specific target markets.

All prices are in USD & include GST. Half of the profits from this course will be donated to the National Screen Institute - Canada (NSI).

Annelise Larson
Annelise Larson
Storypreneur & Mentor

Annelise comes from a background as an independent film producer, with training at such prestigious institutions as UBC, the Canadian Film Centre and Banff Centre for the Arts. Since 1995 she has been working in the field of online marketing and is an avid gamer and consumer of digital content. She works extensively with government organizations, educational institutions, creative industry associations and media production companies in North America & Europe. Her focus is helping creatives and storytellers use the digital opportunity to define, find, attract and engage their audiences and work toward strategic and sustainable business models. Her podcast STORY+AUDIENCE with Jill Golick can be found on all major podcasting platforms.

Course Curriculum

Introduction
02:38
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Audience Research 101
06:15
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Wrap Up
01:05
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