Course Description

Learn tools like P.E.S.T. & S.W.O.T. Analysis & Competitive Research to help understand the bigger landscape for your media property and to communicate what makes it unique in language that better attracts investment, talent, partners and other opportunities.

All prices are in USD & include GST. Half of the profits from this course will be donated to the National Screen Institute - Canada (NSI).

Course curriculum

  • 1


    • Webinar 2 - Introduction

    • Webinar 2 - What is Your Digital Opportunity?

  • 2

    P.E.S.T. Analysis

    • Webinar 2 - P.E.S.T. Analysis

    • Webinar 2 - P.E.S.T. Exercise

  • 3

    Competitive Research

    • Webinar 2 - Competitive Research & Analysis

    • Webinar 2 - Competitive Research Exercise

  • 4

    S.W.O.T. Analysis

    • Webinar 2 - S.W.O.T. Analysis

    • Webinar 2 - S.W.O.T. Analysis Exercise

  • 5

    Unique Selling Proposition (U.S.P.)

    • Webinar 2 - Unique Selling Proposition (U.S.P.)

    • Webinar 2 - Turning U.S.P. into Product Positioning Statement Exercise

  • 6

    Wrap Up

    • Webinar 2 - What is Your Unique Opportunity? (Revisited)

    • Webinar 2 - Wrap Up & Thank You

Storypreneur & Mentor

Annelise Larson

Annelise comes from a background as an independent film producer, with training at such prestigious institutions as UBC, the Canadian Film Centre and Banff Centre for the Arts. Since 1995 she has been working in the field of online marketing and is an avid gamer and consumer of digital content. She works extensively with government organizations, educational institutions, creative industry associations and media production companies in North America & Europe. Her focus is helping creatives and storytellers use the digital opportunity to define, find, attract and engage their audiences and work toward strategic and sustainable business models. Her podcast STORY+AUDIENCE with Jill Golick can be found on all major podcasting platforms.
  • $150.00

    $150.00Bundle 3: Webinars 1-8

    Save and buy all eight of the webinars in this course.
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Webinar 2: Understanding the Bigger Picture