Course Description

Learn how to be more strategic about your project’s social media presence and how to use your social storytelling skills to grow and engage your audience.

All prices are in USD & include GST. Half of the profits from this course will be donated to the National Screen Institute - Canada (NSI).

Course curriculum

  • 1


    • Webinar 4 - Introduction

  • 2

    What is Engagement?

    • Webinar 4 - What is Engagement?

    • Webinar 4 - The Audience Engagement Journey

  • 3

    How to Build an Engaging & Effective Social Media Presence

    • Webinar 4 - Step 1: Establish strategic social media profile(s)

    • Webinar 4 - Step 2: Activate your social media with content & experiences

    • Webinar 4 - Step 3: Supercharge & streamline your social media with tools

  • 4

    Final Thoughts & Exercises

    • Webinar 4 - Final Thoughts & Setup Exercise

    • Webinar 4 - Social Storytelling Exercise

  • 5

    Wrap Up

    • Webinar 4 - Wrap Up & Thank You

Storypreneur & Mentor

Annelise Larson

Annelise comes from a background as an independent film producer, with training at such prestigious institutions as UBC, the Canadian Film Centre and Banff Centre for the Arts. Since 1995 she has been working in the field of online marketing and is an avid gamer and consumer of digital content. She works extensively with government organizations, educational institutions, creative industry associations and media production companies in North America & Europe. Her focus is helping creatives and storytellers use the digital opportunity to define, find, attract and engage their audiences and work toward strategic and sustainable business models. Her podcast STORY+AUDIENCE with Jill Golick can be found on all major podcasting platforms.
  • $150.00

    $150.00Bundle 3: Webinars 1-8

    Save and buy all eight of the webinars in this course.
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Webinar 4: Social Media, Engagement & Story