Course description

Besides search and social media, many other opportunities exist online to market your project. Learn about best practices for digital advertising, publicity, email marketing, crowdfunding and other tactics as well as how to figure out which ones are right for your story and the journey and roles you want your audience to take.

All prices are in USD & include GST. Half of the profits from this course will be donated to the National Screen Institute - Canada (NSI).

Course curriculum

  • 1

    Introduction

    • Webinar 5 - Introduction
  • 2

    Online Publicity & Influencer Marketing

    • Webinar 5 - Online Publicity & Influencer Marketing

    • Webinar 5 - Online Publicity & Influencer Marketing Exercises
  • 3

    Paid Media & Advertising

    • Webinar 5 - Online Advertising

    • Webinar 5 - Online Advertising Exercises
  • 4

    Email Marketing

    • Webinar 5 - Email Marketing

    • Webinar 5 - Email Marketing Exercises
  • 5

    Crowdfunding

    • Webinar 5 - Crowdfunding 101

    • Webinar 5 - Crowdfunding Exercises
  • 6

    Wrap Up & Thank You

    • Webinar 5 - chapter 6 wrap up

Storypreneur & Mentor

Annelise Larson

Annelise comes from a background as an independent film producer, with training at such prestigious institutions as UBC, the Canadian Film Centre and Banff Centre for the Arts. Since 1995 she has been working in the field of online marketing and is an avid gamer and consumer of digital content. She works extensively with government organizations, educational institutions, creative industry associations and media production companies in North America & Europe. Her focus is helping creatives and storytellers use the digital opportunity to define, find, attract and engage their audiences and work toward strategic and sustainable business models. Her podcast STORY+AUDIENCE with Jill Golick can be found on all major podcasting platforms.

  • $150.00

    $150.00Bundle 3: Webinars 1-8

    Save and buy all eight of the webinars in this course.
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Webinar 5: Other Ways to Promote & Engage

Buy $25.00