Course description

One of the most empowering things online is the access to data, but it can get absolutely overwhelming. Learn how and where to collect the data most relevant to your project and how to analyze this information to further your goals and find digital success.

All prices are in USD & include GST. Half of the profits from this course will be donated to the National Screen Institute - Canada (NSI).

Course curriculum

  • 1


    • Introduction

  • 2

    Data Basics

    • Importance of Digital Data

    • Measuring the Audience Journey

    • What Should You Track?

  • 3

    Metrics Tools Demos

    • Google Analytics Demo

    • Facebook Insights Demo

    • Twitter Analytics Demo

  • 4

    Data Analysis & Reporting 101

    • Data Analysis & Reporting 101

  • 5

    Understanding the Story in the Data Exercises

    • Key Performance Indicator (KPI) Exercises

  • 6

    Wrap Up

    • Wrap up & thank you

Storypreneur & Mentor

Annelise Larson

Annelise comes from a background as an independent film producer, with training at such prestigious institutions as UBC, the Canadian Film Centre and Banff Centre for the Arts. Since 1995 she has been working in the field of online marketing and is an avid gamer and consumer of digital content. She works extensively with government organizations, educational institutions, creative industry associations and media production companies in North America & Europe. Her focus is helping creatives and storytellers use the digital opportunity to define, find, attract and engage their audiences and work toward strategic and sustainable business models. Her podcast STORY+AUDIENCE with Jill Golick can be found on all major podcasting platforms.
  • $150.00

    $150.00Bundle 3: Webinars 1-8

    Save and buy all eight of the webinars in this course.
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Webinar 7: Understanding the Story in the Data