Curriculum description

Learn how the applied exercises for each past webinar can be used to build a digital plan that will provide structure and focus for your team and to attract partners, investment, press and other opportunities.

All prices are in USD & include GST. Half of the profits from this course will be donated to the National Screen Institute - Canada (NSI).

Course curriculum

  • 1

    Introduction & Questions to Answer with Your Plan

    • Introduction, Questions to Answer & Potential Plan Table of Contents

  • 2

    Potential Sections of Your Digital Plan

    • Missions, Goals & Objectives (from WEBINAR 1)

    • Target Market Research (from WEBINAR 1)

    • Developing an Audience Persona BONUS EXERCISE

    • Market Situation Analysis (from WEBINAR 2)

    • S.W.O.T. Analysis (from WEBINAR 2)

    • Competitive Intelligence (from WEBINAR 2)

    • Digital Marketing Strategies (from WEBINARS 3, 4 & 5)

    • Digital Distribution & Monetization Strategies (from WEBINAR 6)

    • Key Performance Indicators & Metrics Projections (from WEBINAR 7)

    • Schedule & Budget

  • 3

    Putting It All Together & the Final Exercise

    • Putting It All Together - Your First Draft Exercise

  • 4

    Wrap Up

    • Wrap Up & Thank You

Storypreneur & Mentor

Annelise Larson

Annelise comes from a background as an independent film producer, with training at such prestigious institutions as UBC, the Canadian Film Centre and Banff Centre for the Arts. Since 1995 she has been working in the field of online marketing and is an avid gamer and consumer of digital content. She works extensively with government organizations, educational institutions, creative industry associations and media production companies in North America & Europe. Her focus is helping creatives and storytellers use the digital opportunity to define, find, attract and engage their audiences and work toward strategic and sustainable business models. Her podcast STORY+AUDIENCE with Jill Golick can be found on all major podcasting platforms.
  • $150.00

    $150.00Bundle 3: Webinars 1-8

    Save and buy all eight of the webinars in this course.
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Webinar 8: Putting It All Together (aka Building Your Digital Plan)